Close to 100 franchise offices of WSI, the world’s #1 Internet marketing franchise, according to Entrepreneur Magazine, will convene at the Crowne Plaza Hotel in Birmingham on March 5 and 6 for a Search Marketing Exchange Conference. Franchise offices from around the world, including UK, Europe, US, South Africa and Latin America will attend this “think tank” event to share and discuss cutting edge search marketing and social media strategies.
The Search Marketing Exchange Conference will feature more than 15 recognized Internet marketing expert speakers from around the world, who will lead discussions around advanced local search tactics, breakthrough content marketing strategies, social media success secrets and more.
Ron McArthur, president of WSI, says, “One of WSI’s core principles is to deliver nothing but exceptional quality and high value Internet marketing strategies to our worldwide clientbase, while helping them achieve their online marketing goals. This Search Marketing Exchange Conference in Birmingham will facilitate real-time knowledge sharing within the WSI network, enabling our franchisees to stay competitive and continue providing the latest Internet marketing solutions to their customers. As we converge in Birmingham, we have an incredible line-up of subject matter experts coming together to share how to take Internet marketing to new heights.”
Joining the experts exchange event as the keynote speaker will be Google. Sophie Toms, Industry Manager - Agency at Google, will share a presentation entitled “Growing Your Business with the Google Content Network,” in which she will discuss what the future holds for search marketing.
Sophie Toms, Industry Manager – Agency at Google, says, “The UK is one of the most advanced online markets in the world and consumers here are searching for information, communicating with friends, and researching and buying products in their millions. Businesses have a great opportunity to tap into this online market from day one, so we'll be discussing ways to help them maximise their return on investment when they advertise through content networks. In my presentation, I will discuss this topic in more detail as well as reveal best practices related to display advertising, contextual ads and more.”
Among other renowned speakers is Jamie Adams of WSI Local AdWorks, who is also the Title Sponsor of the event, as well as Anthony Schultz of Voloper Creations Inc., who has joined the conference as a special guest speaker. Breakout sessions throughout the 2-day event will cover topics, such as: LinkedIn as a lead generation tool, video marketing, the latest in pay-per-click (PPC) advertising, advanced techniques for search engine optimization (SEO), and social media marketing best practices.
David Duncan the area representative for the South East also gave a presentation on how to leverage the power of LinkedIn for business.
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