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Reputation Management
Online Reputation Management
Do you know what people are saying about your company online?
With more and more people active online it is no surprise that they tell others of their experience dealing with companies whether it is good or bad. It is therefore critical that companies make the effort to monitor what others are saying about them and then make efforts to answer any questions being posed there. WSI can monitor your online reputation and we can then take setps to ensure that a positive image is maintained.
United Airlines had a negative experience when it inadvertantly broke the guitar of a Country singer, and despite his complaints did not resolve the issue in a satisfactory manner. The singer then wrote a song about his experience and put a video on YouTube of it, which has become one of the most popular videos there. The result is if you type "United Airlines" into Google this video is on the first page of results as of October 2009, and shows a negative impression of United Airlines.
If you are monitoring things you can proactively respond to issues as they arrise and take corrective action. WSI can provide a monitoring service and create a strategy to deal with any issues as they arrise. If this is integrated into your Social Media Monitoring and Marketing package you can be ready to deal with any eventuality. Contact us now to find out more about this service.
