Facebook is currently THE most popular social media network online. Market-savvy brands are tapping into their Facebook audience to get instant feedback, find ideas on new product design and seek insights on how to market better. It is a great tool to build brand awareness within your target market. No matter what type of business you are in, you can use Facebook marketing to tap into your social network enhancing positive relationships for your business.

Building your Facebook presence

 Remember, building and nurturing your network comes before monetization. So here’s how to get started:

• After you’ve made your Facebook fan page, take advantage of the various tools Facebook offers businesses to promote their pages.
• You can add your brand logo, any company photos, and as much information and content as you possibly can to build credibility.
• Facebook allows you to connect your Twitter profile, your blog, and your website so they are all linked. The activities and interactions you undertake on one network will automatically be posted on all of your other networks.
• Facebook also allows you to embed widgets on your website pages so that visitors to your site have the option of connecting to your Facebook page.
• To jump start your business page, begin by determining which users and other Facebook groups are the most influential and which ones you should begin interacting with.