Spread the Word with Social Media

Nowadays it's rare to receive an email or marketing letter without an RSS feed, Twitter or Facebook link. Social Media has changed the way we do business forever – ushering in a new age in marketing. The opportunities are limitless, with the power to reach more people than ever before.

Think beyond providing a simple link however – give your readers a reason to spread the word by providing compelling, engaging content (video content is a fantastic tool for this). Experiment with different types of content and placement, and include regular offers as an incentive for your readers to engage.

I use an image in my signature file that advertises this month's webinar that we are running. If you follow the link you can download a white paper that is associated with the webinar. So I advertise the event and give some free information in a downloadable format as well as collect email addresses for further marketing.

Try it you may be surprised at the results.