| OK, so now that you have a wonderful looking web site with fantastic page design and you've had us bring you lots of traffic through intensive search engine optimisation, pay per click and email marketing, why isn't my website bringing me the sales I was expecting?
You might well ask. Actually, it is not uncommon for websites to have low conversion rates. The main reason for this is because the average internet surfer has the attention span of a goldfish (less than 5 seconds). The secret to improving sales does not always lie in traffic, but can be equally accredited to CONVERSION. What's the point in getting 500,000 page visits every day if 99.9% of them hit the back button when they get there? |
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